by Malte Ackermann
This paper empirically addresses the notion that the word Innovation has been overly used by utilizing a quantitative content analysis on approximately 3.7 billion news documents in LexisNexis. The sample period ranges from 1980 to 2010 and altogether encompasses 2,013,143 documents containing the word Innovation, showing that the importance of the word Innovation has progressed by 132.62% over the entire sample period. From 1980 to 1994 the occurrence of Innovation remained relatively constant, while in 1995 the importance of Innovation apparently begins to rise to the year 2000 when it reaches its peak. In 2001 the occurrence of Innovation begins to decline slightly, but advances towards the end of the sample period again. In general, these findings indicate that the word Innovation has been mentioned quite more often within the last decades, reaching its peak of usage around the turn of the millennium, providing useful insights for journalists and corporate communications experts.