Innovation Journalism Vol.2 No.2, February 4 2005
By Niclas Lilja.
Reporters increasingly use analysts as sources in innovation journalism. By using analysts, the reporters get access to knowledge, resources, insight and industry access. The reporters stay neutral on the surface of the article by quoting analysts instead of expressing personal beliefs. The potential confusion happens if readers and or journalists believe analysts to be neutral experts when they could be pursuing their own agenda.