Monday, January 17, 2005

A BUSINESS MODEL FOR INNOVATION JOURNALISM: BIOTECH SWEDEN

Innovation Journalism Vol.2 No.1, January 17 2005

By Jan Sandred.

Innovation systems offer readerships and commercial markets for innovation journalism. Editor Jan Sandred identified in 2001 a business opportunity for a magazine covering the Swedish biotechnology innovation system. The Swedish business-to-business magazine Biotech Sweden was created for the biotech market by IDG Sweden, a subsidiary of International Data Group. This paper describes the business model and the steps involved in setting up Biotech Sweden as an innovation journalism publication..

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Thanks for sharing this paper about the Swedish biotech innovation system. The study can be helpful in identifying obstacles that may impede innovation and provide solutions to these.

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The proposed business model for innovation journalism, focusing on Biotech in Sweden, is a strategic approach to covering dynamic industries. It is well-suited to the rapidly evolving biotechnology sector, fostering informed discussions and insights. The model enhances understanding of biotechnological advancements, providing valuable insights for experts and the general public. By emphasizing collaboration and adaptability, it aligns with the dynamic nature of the biotech industry, fostering deeper engagement with its audience. This business model aims to demystify complex biotech topics, contributing to a more informed and connected community.