Monday, January 17, 2005

A BUSINESS MODEL FOR INNOVATION JOURNALISM: BIOTECH SWEDEN

Innovation Journalism Vol.2 No.1, January 17 2005

By Jan Sandred.

Innovation systems offer readerships and commercial markets for innovation journalism. Editor Jan Sandred identified in 2001 a business opportunity for a magazine covering the Swedish biotechnology innovation system. The Swedish business-to-business magazine Biotech Sweden was created for the biotech market by IDG Sweden, a subsidiary of International Data Group. This paper describes the business model and the steps involved in setting up Biotech Sweden as an innovation journalism publication..

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Anonymous said...

Thanks for sharing this paper about the Swedish biotech innovation system. The study can be helpful in identifying obstacles that may impede innovation and provide solutions to these.

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Anonymous said...
This comment has been removed by the author.
Anonymous said...

Your paper is a proof that innovation journalism has a future. More than business or technical reporting, it carries the potential to influence the society. Chris, http://cardiffweb.design/

Anonymous said...

Hi Johanna! Thanks for sharing this paper.I am just wondering where can I download or access it. John, from the branding division

Unknown said...

I've always believed in that journalism innovation leads to innovation journalism. Thanks for sharing your paper. Marielle, sixtyfortyone

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