Monday, January 17, 2005

A BUSINESS MODEL FOR INNOVATION JOURNALISM: BIOTECH SWEDEN

Innovation Journalism Vol.2 No.1, January 17 2005

By Jan Sandred.

Innovation systems offer readerships and commercial markets for innovation journalism. Editor Jan Sandred identified in 2001 a business opportunity for a magazine covering the Swedish biotechnology innovation system. The Swedish business-to-business magazine Biotech Sweden was created for the biotech market by IDG Sweden, a subsidiary of International Data Group. This paper describes the business model and the steps involved in setting up Biotech Sweden as an innovation journalism publication..

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Richard C. Lambert said...

This paper describes the business model and the steps involved in setting up Biotech Sweden as an innovation journalism publication.. financial planners columbia sc

Jason Johnson said...

Thanks for sharing this paper about the Swedish biotech innovation system. The study can be helpful in identifying obstacles that may impede innovation and provide solutions to these.

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Chris Gilbert said...
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Chris Gilbert said...

Your paper is a proof that innovation journalism has a future. More than business or technical reporting, it carries the potential to influence the society. Chris, http://cardiffweb.design/

John Guice said...

Hi Johanna! Thanks for sharing this paper.I am just wondering where can I download or access it. John, from the branding division

Marielle Smith said...

I've always believed in that journalism innovation leads to innovation journalism. Thanks for sharing your paper. Marielle, sixtyfortyone

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