Innovation Journalism Vol. 7 No. 2, 4 Nov 2010
By Vilma Luoma-aho and Saara Halonen
As innovations are established in ecosystems of dynamic multi-channel networks of researchers, funders, entrepreneurs and experts, the question of what and who keeps this ecosystem thriving is central. Intangible assets are central for innovation through concepts such as trust, communication and social capital, though little previous research has focused on them. In this paper we look at the role of intangible assets for innovation through a literature review, and suggest that communication is vital, and that the different attention workers maintain the innovation ecosystem by brokering intangible assets, creating a shared language and setting the agenda for the future.