Innovation Journalism Vol. 7 No. 5, 18 Nov 2010
By Sofi Salonen
It has been argued that futures orientation is one of the central aspects of innovation journalism. Reporting on technological innovation is especially seen to benefit from the scenario approach. This is to avoid an inherent sense of determinism present in much of the technology journalism. Moreover, the demand for horizontal, multidisciplinary analysis and the adoption of the systemic approach connect innovation journalism with the field of futures studies. The study at hand analyses the interconnections between innovation journalism and futures studies as regards values, goals, and applicability of methods. Along with theoretical considerations, a two-round Delphi is used to gather Finnish media experts’ notions of futures orientation in media. Emphasis is placed on analysing how journalists see writing about futures topics as well as on possible drivers and obstacles that either promote or restrain journalists’ adoption of a stronger futures approach into their work. The study combines theoretical arguments with the realities of the newsroom in trying to draw insights from futures studies to develop innovation journalism more into the direction of “futures journalism”.
Keywords: innovation journalism, futures studies, Delphi method, narratives of innovation, newsroom perspective