Innovation Journalism Vol.2 No.7, May 13 2005
By Claudia Mast, Simone Huck and Ansgar Zerfass.
Innovation Communication poses particular challenges for communicators and requires special routines. INNOVATE 2004 is the first nation-wide study on Innovation Communication, based on answers from German journalists and communication experts from companies, agencies, research institutions, universities, politics, and administration. The survey’s results provide first indicators for the field of Innovation Communication in Germany
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"Thanks for sharing this insightful outline on innovation communication and the empirical findings from Germany. The structured approach highlights key concepts, practical relevance, and research evidence effectively. It deepens understanding of how communication drives innovation outcomes and offers valuable implications for both academics and practitioners alike." nyc federal criminal lawyer
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