Friday, May 13, 2005

INNOVATION COMMUNICATION - OUTLINE OF THE CONCEPT AND EMPIRICAL FINDINGS FROM GERMANY

Innovation Journalism Vol.2 No.7, May 13 2005

By Claudia Mast, Simone Huck and Ansgar Zerfass.

Innovation Communication poses particular challenges for communicators and requires special routines. INNOVATE 2004 is the first nation-wide study on Innovation Communication, based on answers from German journalists and communication experts from companies, agencies, research institutions, universities, politics, and administration. The survey’s results provide first indicators for the field of Innovation Communication in Germany

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