Innovation Journalism Vol.8 No.2 May 17 2011.
Ronald K. Raymond and Yixin Lu
This article addresses results of a pilot study on the use of Facebook by journalists. The goal of the project was to acquire information about how journalists use Facebook and whether the results coincide with expectations. A secondary ethical issue reviewed in this study was whether or not journalists are concerned with maintaining professional distance on a social networking website. Uses and gratifications theory suggested the expectations of journalists are largely met on the social networking site. Social and business issues intertwine, with journalists generally split over ethical concerns. This pilot study introduces the subject and could be used as a foundation for further research.