Innovation Journalism Vol.6 No.3, 1 June 2009.
by Carl-Gustav Linden
Innovation Journalism (InJo) has been promoted as a new type of media work that can be of value to stakeholders in the innovation eco-system, which means that it is mainly catering to particular interests. In some parts it resembles the “public sphere model” of Habermas. It is also presented as a business model in itself with strong links to the dominating “market model” of the media. This is limiting the scope of potential influence. Economic growth through innovations in social and physical technology is of interest to the society as a whole. This paper deals with the issue of how public interest in a larger perspective can be related to InJo. For this purpose possible stakeholders are mapped and discussed. The suggestion is that InJo can be framed as journalism dealing with long waves and the most important sources of economic growth and societal renewal.