Wednesday, May 13, 2009

ATTENTION AND REPUTATION IN THE INNOVATION ECONOMY

Innovation Journalism Vol. 6 No. 2 May 13, 2009
By Vilma Luoma-aho and David Nordfors

http://www.innovationjournalism.org/archive/injo-6-2.pdf


The paper suggests that attention is a success component in today’s innovation economy, but that it must be connected to the formation of reputation to translate this success to the players in the ecosystem. The paper studies the roles of the different attention workers in creating reputation for innovations and inventions, and explains how attention and reputation contribute jointly to success. Attention and reputation are central topics related to innovation journalism, as well as innovation communication and public relations.

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