Wednesday, June 9, 2004

INVESTIGATING THE REPORTING OF RESEARCH COMPANIES - A REPORTING EXAMPLE ON DeCODE Genetics

Innovation Journalism Vol.1 No.4, August 15 2004

By Marcus Lillkvist.

The sparse journalistic coverage of innovation-based startup companies could be explained by a lack of methods and tools for journalists striving to cover these companies. This paper describes new journalistic methods for covering startups.

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