Innovation Journalism Vol.2 No.8, May 23 2005
By Ansgar Zerfass.
The industrial reality does no longer match the traditional understanding of innovation based on the assertiveness of creative scientists and entrepreneurs. Nowadays, an integrative approach is necessary. The concept of “Innovation Readiness” takes into account the relevance of internal as well as external stakeholders within the innovation process (stakeholder orientation) and considers the relevance of regional and branch-specific innovation systems (cluster development). It also highlights the importance of communication for the implementation of new ideas, products, and services. Following this line of argumentation, the article explains the strategies and measures of Innovation Communication. Several case studies illustrate how communication may foster the ability to innovate and thus strengthen competitiveness in a fundamental way.
Monday, May 23, 2005
Friday, May 13, 2005
INNOVATION COMMUNICATION - OUTLINE OF THE CONCEPT AND EMPIRICAL FINDINGS FROM GERMANY
Innovation Journalism Vol.2 No.7, May 13 2005
By Claudia Mast, Simone Huck and Ansgar Zerfass.
Innovation Communication poses particular challenges for communicators and requires special routines. INNOVATE 2004 is the first nation-wide study on Innovation Communication, based on answers from German journalists and communication experts from companies, agencies, research institutions, universities, politics, and administration. The survey’s results provide first indicators for the field of Innovation Communication in Germany
By Claudia Mast, Simone Huck and Ansgar Zerfass.
Innovation Communication poses particular challenges for communicators and requires special routines. INNOVATE 2004 is the first nation-wide study on Innovation Communication, based on answers from German journalists and communication experts from companies, agencies, research institutions, universities, politics, and administration. The survey’s results provide first indicators for the field of Innovation Communication in Germany
Wednesday, May 4, 2005
INTRODUCING AN INNOVATION JOURNALISM INDEX - BENCHMARKING THE SWEDISH MARKET
Innovation Journalism Vol.2 No.5, May 4 2005
By David Nordfors, Daniel R. Kreiss and Jan Sandred.
Although Innovation Journalism is not a common label of a beat or of a type of publication, it is possible to benchmark the media landscape, using an innovation journalism index based on the results from a simple questionnaire, which measures the integration of technology and business reporting.
By David Nordfors, Daniel R. Kreiss and Jan Sandred.
Although Innovation Journalism is not a common label of a beat or of a type of publication, it is possible to benchmark the media landscape, using an innovation journalism index based on the results from a simple questionnaire, which measures the integration of technology and business reporting.
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