News Flash Oct 09 2005
The first innovation communication handbook "Neue Ideen erfolgreich durchsetzen. Das Handbuch der Innovationskommunikation" was recently released by the publishing house of Germany’s renowned newspaper Frankfurter Allgemeine Zeitung (FAZ). It has been edited by Prof. Dr. Claudia Mast and Dr. Ansgar Zerfaß, who has been elected “PR Head of the Year 2005” by the German-speaking Public Relations community last month. The book is so far available in German only. It presents for the first time a comprehensive overview of the field of Innovation Communication and encompasses the basic concepts as well as numerous best practice examples from companies such as ThyssenKrupp, Siemens, IngDiBa or IBM. The handbook includes a special chapter on Innovation Journalism by Dr. David Nordfors.
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