Innovation Journalism Vol.2 No.9, Jun 7 2005
By Birgitta Forsberg.
The purpose of this paper is to give other journalists ideas of how to do environmental innovation journalism and to define the field of environmental innovation journalism. The paper gives some examples and partly describes what is happening with companies’ environmental work. It is the hope of the author that readers will find interesting threads that will become embryos of new stories. As this paper is aimed at journalists, the reader is expected to have journalistic skills and to know how to do research, how to be critical, balanced and accurate and how to handle ethical dilemmas. Basic journalism is beyond the scope of this paper.